In the last 12 months the technology behind voice search has improved dramatically, leading to an increase in usage rates around the world. But how does this affect search marketing? Microsoft's Purna Virji joins us to talk about the ways in which attitudes towards voice search have changed, why now is the time for marketers to jump on the technology and how they can do that.
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Ranked by PPC Hero as the Most Influential PPC expert in the world, Purna in an acclaimed digital marketing speaker. Having worked at conferences across the globe, she spends the rest of her professional life working as part of Microsoft's PPC Training team.