Arnout Hellemans from 2Care4Kids joins us to go over the ways in which businesses can optimise their checkout flows across lead gen and ecommerce sites. We discuss the importance of clarity on your site, particularly on a form, and how input data can help you work out which aspects are creating the most friction for users. Arnout also discusses the additional hurdles that come with global forms and transactional pages.
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Arnout specialises in SEO, SEM, AdWords, Google Analytics and CRO. He has worked within the digital marketing industry for nearly a decade and has spoken at numerous events across Europe.