The Latest Insights from International Online Marketing
The clothing retailer Ted Baker has seen a staggering 64% increase in its ecommerce sales since it launched sites targeting Australia and Canada.
This equated to a 20% increase in its overall sales, bringing in almost £170 million in the first 6 months of this year.
The company attributed the surge in online shopping to the launch of its Australian and Canadian websites, as well as mobile optimisation and improvements to the websites’ navigation and design.
Ted Baker also saw strong ecommerce growth in Europe and North America, where ecommerce profits grew by 56% and 141% respectively.
A spokesperson from the company said that its ecommerce efforts were performing “very well” and that it was “encouraged” by the strategy’s success in its target markets.