Having many different audiences to target can present marketing challenges for a business. We sit down with Stephanie Chitty, the Marketing Manager for Dark Star Brewing, to discuss different customer bases, customer journeys and marketing channels. We talk about how a business can successfully create a campaign that will target a range of audiences effectively without alienating any one group.
Stephanie Chitty has a strong background in marketing, having worked for a range of companies in media and marketing positions. Currently working for Dark Star Brewery as the Marketing Manager, Stephanie is involved in every stage of product development from styling of packing to the marketing strategy itself. Stephanie also has experience speaking at events, passing on her extensive knowledge of how best to target different markets with different campaigns.