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Tanzania’s tourism board, the TTB, has said that it wants to engage in more international marketing activities but cannot afford to do so.
Tanzania attracted just over 1 million tourists last year, the majority of these coming from Africa. The TTB has said it wants to target more affluent markets, such as the US, the UK and Germany, in order to attract more visitors.
To do this, it says, it needs a significant boost in its funding. It currently receives around 2.3 million US dollars in funding from the Tanzanian government, however this needs to be increased threefold in order to run an effective international marketing campaign according to the TTB.
Tourism generates an estimated 2.2 billion US dollars for the Tanzanian economy every year.