Fernando Gonzalo from BeRepublic joins Gemma Houghton to chat about the advantages of social advertising. They discuss how large brands should be using platforms such as Facebook and Snapchat, and the value of correctly analysing the data gained from such campaigns. Fernando also talks about how you should be using different platforms to target different audiences.
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Fernando Gonzalo has worked for brands such as Orange and Yahoo in his time in the marketing sector. He now heads up the client side of BeRepublic, taking charge of branded content, social media presence, and much more.