A survey in Sweden has found that more than half of those online use mobile to price compare, while in store. With the busy Christmas shopping period coming up, it was found that finding product information, and finding reviews, both came far behind. The survey looked at those aged over 18, and saw that while 58% compared prices online whilst in a store, only 25% looked at online reviews while 28% bought something online. It was also revealed that one quarter of internet users said they shopped online during the Christmas period because it was easier and more comfortable than venturing out onto the busy high-streets.
