Study Reveals How Marketers Should Target US Women

Majority want to be targeted by gender-neutral campaigns

A survey in the United States performed by Fluent LLC shows a disparity in how marketing companies target women and how they prefer to be targeted. The survey showed that 73% of women in the US receive marketing messages directed specifically at women over the internet, whilst 74% of those questioned said they would prefer to be targeted by gender neutral campaigns. With over 1,400 women questioned, all over the age of 18, only one quarter said that they preferred marketing that was aimed directly at women. Fluent also looked at how differing age ranges of women use social media or email marketing as a tool, finding that users between 18 and 29 were more up to 7% more likely to sign up to receiving emails or follow a favoured brand on social media. 

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