South African Ecommerce Sales Increase

The top three online fashion retailers were all launched after 2012

 Whilst South African shoppers still prefer to shop on the high street, this is being changed by the internet.Speaking at the Consumer Goods Forum in Cape Town, South Africa’s Deputy President Cyril Ramaphosa has said that developments in technology were allowing new businesses to compete with well-known established businesses.He said that new ecommerce retailers would find success due to “deep-seated changes in consumer behaviour".Whilst only half on South Africa has internet access and just a third shop online, the current increase in demand for online shopping, and the opportunities that offers, can be seen in the fact that the top three online fashion retailers were all launched after 2012.Due to this to this change, online sales are predicted to grow by over 10% this year, and break the barrier of 1% of total retail sales.

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