The Latest Insights from International Online Marketing
Ecommerce is growing in popularity in South Africa and is expected to be worth 37 billion South African rands this year, according to research by PayPal.
The rise in ecommerce is being supported by the rise of logistics solutions in the country.
New logistics companies such as Shepherd, ParcelNinja, FastVan and Pargo have launched in the last few years with the sole aim of delivering ecommerce items.
ParcelNinja alone saw a staggering 450% growth rate in 2015, highlighting the critical role of logistics in the booming South African ecommerce market.
Around 70% of South Africans with an internet connection engage in ecommerce, but with internet penetration levels being so low, this accounts for only around 1% of total retail sales, according to estimates by World Wide Worx.