SoundCloud To Introduce Programmatic Advertising

Programmatic audio ads are becoming more common

SoundCloud is to introduce programmatic advertising to its audio platform, in partnership with Rubicon Project. Rubicon Project called the audio ads “an important component for how we talk to users in the future”. The service will use targeting to reach its 175 million users in the US, UK, Ireland, France, Australia, New Zealand, Canada, and Germany. The use of programmatic on audio services is becoming more and more popular, with Pandora and Spotify recently implementing the technology as it often leads to higher engagement than visual ads since listeners cannot listen to something else at the same time. SoundCloud said that it was “making it easier than ever for advertisers to share their messages with the right person, at precisely the right time”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe