Sogou To Launch English-Language Search Engine

Aims to provide China with the English-language content

Microsoft has joined forces with Chinese search engine Sogou, to launch a new English language search portal. The move comes not long after Microsoft announced the closure of its Chinese language MSN service. According to Sogou, the new service will allow Chinese users access to “trillions” of pieces of English language information, and will be able to automatically translate Chinese search requests to find users English results. They also said that the aim would be to provide China with the English-language content, in order to better serve the growing demand for global information. Whilst Sogou is a relatively lesser-known search engine around the world, the deal comes during a Chinese government investigation into the ethics of the country’s largest search engine, Baidu, which accounts for 70% of the market. 

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