A new survey has revealed that Brunei has the highest levels of social media penetration in South East Asia. The report, published by the digital media company We Are Social, shows that over 69% of the Brunei population now uses social media. The penetration rate is nearly twice the amount of the global average, whilst the country also boasted a 64% mobile social penetration rate. We Are Social said that “mobile connectivity is quickly influencing the shape of the social media landscape”. Meanwhile, another study recently showed that Asia accounts for around half of all internet users globally. The study, by Internet World Stats, suggests that this rising number is down to lower smartphone and access costs, as well as a growing population.Â
