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Social media is boosting the number of people visiting the Pacific island of Fiji.
A spokesperson from Tourism Fiji said that the number of tourists coming to the island rose to its highest ever level of 60,000 in November last year.
This rise has been attributed to social media, with many tourists arriving after seeing photos of the country posted by their friends on social networking sites.
As the island is geographically distant from many of the countries where these tourists are coming from, the digital landscape is extremely important for attracting visitors.
The tourism board has taken note of this and invested in developing its website to a high quality, an effort that seems to be paying off – the Tourism Fiji website recently received over 1 million visits in one month.