Snapchat Leapfrogs Instagram And Twitter In Norway

The Latest Insights from International Online Marketing

Research by Ipsos has revealed the most popular social networks in Norway. Facebook is the most popular social network by far, with 81% of Norwegians using the site. Snapchat has overtaken Instagram to take second place, with 44% and 37% of internet users using the social networks respectively. The study also revealed that users were more engaged on Snapchat than Instagram, with 73% using Snapchat every day compared to 58% who used Instagram every day. Younger people were likely to use Snapchat than their older counterparts, with the social app also being more popular amongst women than men. Google+, LinkedIn, Twitter and Pinterest also had a presence in the country. Norway has one of the most mature internet markets in the world, with the third fastest internet speeds in Europe and 78% of Norwegian internet users engaging in ecommerce. 

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