Snapchat Hits 6 Billion Daily Views

The Latest Insights from International Online Marketing

The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive three-fold increase from just May this year, when the social app was seeing 2 billion daily views. It puts it within arm's reach of Facebook, which recently announced that it receives 8 billion video views a day. Earlier this year, YouTube said it handled 4 billion views every day. It is worth noting that the different sites use different measures of what constitutes a view: Snapchat counts a video as being viewed after just a few milliseconds, whereas Facebook counts a video as being viewed if it is played for longer than 3 seconds. Snapchat has over 100 million daily active users, and was recently revealed as the second most popular social network in Norway, and the third most popular amongst American teens. 

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