Eoghan Henn discusses the controversial topic of geo-targeting, focusing on gTLDs and ccTLDs. He explains why he advocates the approach of merging domains from multiple ccTLDs into a single gTLD, as well as outlining scenarios when that might not be the best strategy for a business.
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Eoghan Henn is the co-founder of searchVIU, a software start-up that is developing a tool for advanced SEO.