Role Of Social Media In Video Marketing Changing

Social media is moving to become a campaign support channel

A study from WARC has found that the role of social media in video marketing is changing. The study analysed 122 Cannes Lions 2017 entrants and found that video was being used increasingly across multiple platforms. However, compared to last year, there was a major change in the use of social media as a lead channel. Last year, 41% of campaigns in the award’s shortlist were lead on social media, but that was down to just 4% of shortlisted campaigns this year. This suggests that the role of social media is developing into one of campaign support, rather than as a central method of community engagement. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

How To Guides,Country Guides,Language Guides
2 per month
Video Briefings,Catch Up TV
10 per month
eLearning,eLearning Course,Quizzes
2 per month
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
How To Guides,Country Guides,Language Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Not Available
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
How To Guides,Country Guides,Language Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Quarterly

£

per
month
How To Guides,Country Guides,Language Guides
Unlimited
Video Briefings,Catch Up TV
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe