Rocket Internet has just acquired the Egyptian online food ordering company Otlob for an estimated 12 million US dollars.
Otlob, which launched in 1999, allows users to order food from Egyptian restaurants online, a much needed resource as many restaurants do not have online ordering systems of their own.
The company handles around 3,000 orders every day, and has 200,000 registered users and 500 partner restaurants, making it the dominant online food ordering company in the country.Â
