The Latest Insights from International Online Marketing
24 September 2015.
Payfort has released new research into the ecommerce market in the Middle East.
The Arab ecommerce market is worth an estimated 7 billion US dollars, with the United Arab Emirates, Saudi Arabia and Egypt being the three top countries in terms of the amount of money spent.
The report also revealed distinct seasonal and demographic trends. Ecommerce was most popular during November and December, and males aged 26-35 were the most likely to buy online.
The gender imbalance was most pronounced in Egypt, where almost 80% of online shoppers were men.
Egypt also had the strongest age imbalance, were shoppers aged between 26 and 35 accounted for a whopping 50% of all online shoppers.
Plane tickets, electronics and clothes were the most popular items to be bought online.
Online retail sites are increasingly turning to social media in order to boost their reach and attract shoppers. Facebook was the most popular social platform for ecommerce brands, with Instagram and Twitter taking second and third place respectively.