The Latest Insights from International Online Marketing
26 August 2015.
Research by Vouchercloud has revealed how coupon use varies across Europe.
The research examined the behaviour of British, Irish, Dutch, German, Italian and French shoppers.
Women’s clothing was the most popular coupon category in the Netherlands and Ireland, with food and drink coupons coming out on top in the UK, men’s clothing coming top in Germany, student coupons coming top in Italy, and travel and accommodation coupons being most popular in France.
The research revealed the average age of a European coupon user was fairly young, with most being aged between 18 and 44.
It also revealed sex differences between the various European countries. While the majority of coupon users in the Netherlands were female, an equal number of men and women used coupons in Germany and Italy.