-
Know-How
- Solutions
-
Free Subscription
The deal shows how seriously Rakuten considers the European market
The Japanese ecommerce company Rakuten has signed a sponsorship deal with Barcelona football club. This means that Rakuten's logo will appear on Barcelona's football shirts for the next four seasons, after the club's previous partnership with Qatar Airways came to an end. Rakuten has allegedly paid over 220 million US dollars for the sponsorship deal, a sign of how important it considers this opportunity. Rakuten's CEO commented on the sponsorship deal, saying: “Putting our brand in front of many, many eyeballs is itself very, very valuable. Not so many people know about Rakuten... This is our first step to globalise our brand, which is going to be very important for our future strategy.” Rakuten was one of two East Asian ecommerce companies that were in sponsorship talks with FC Barcelona. The Chinese ecommerce site AliExpress was also talking to FC Barcelona, a sign of how Asian ecommerce companies are increasingly turning their attentions westwards as they work to expand globally.
The Movers And Shakers - Moving And Shaking
Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.Individual BASIC
Free
SubscribeE-Book
Not AvailableeLearning Course,Quizzes,eLearning
2 per monthBenchmarks,Lists
5 per monthTools,Webcertain Events
Not AvailableAccess to Customised courses and Examinations.
Not AvailableCountry Guides,Language Guides,How To Guides
2 per monthAttendance at Webcertain.TV Connect Events per year
Not AvailableAccess to Webcertain video Tutors.Extra fee applicable
Not AvailableVideo Briefings,Catch Up TV
10 per monthIndividual PREMIUM
£5
per
monthCancel AnytimeSubscribeE-Book
5 per montheLearning Course,Quizzes,eLearning
UnlimitedBenchmarks,Lists
Not AvailableTools,Webcertain Events
10 per monthAccess to Customised courses and Examinations.
Not AvailableCountry Guides,Language Guides,How To Guides
UnlimitedAttendance at Webcertain.TV Connect Events per year
1 per monthAccess to Webcertain video Tutors.Extra fee applicable
Not AvailableVideo Briefings,Catch Up TV
UnlimitedTeam GLOBAL
£95
per
month(up to5 users ) - additional users4.00SubscribeE-Book
UnlimitedeLearning Course,Quizzes,eLearning
UnlimitedBenchmarks,Lists
UnlimitedTools,Webcertain Events
UnlimitedAccess to Customised courses and Examinations.
UnlimitedCountry Guides,Language Guides,How To Guides
UnlimitedAttendance at Webcertain.TV Connect Events per year
3 per monthAccess to Webcertain video Tutors.Extra fee applicable
UnlimitedVideo Briefings,Catch Up TV
UnlimitedIndividual PREMIUM Yearly
£5
per
monthSubscribeE-Book
5 per montheLearning Course,Quizzes,eLearning
UnlimitedBenchmarks,Lists
Not AvailableTools,Webcertain Events
10 per monthAccess to Customised courses and Examinations.
Not AvailableCountry Guides,Language Guides,How To Guides
UnlimitedAttendance at Webcertain.TV Connect Events per year
1 per monthAccess to Webcertain video Tutors.Extra fee applicable
Not AvailableVideo Briefings,Catch Up TV
Unlimited