Quality Beats Cost In Indian Ecommerce

The Latest Insights from International Online Marketing

Apple has overtaken the budget brand Xiaomi in the Indian smartphone market. Apple is now in sixth place in the country, pushing Xiaomi down to seventh place. It comes behind Samsung, Micromax, Lenovo-Motorola, Lava and Intex. The change suggests that Indians are now more interested in product quality rather than price, and are willing to pay more for better quality. Sales of iPhones in India increased by a staggering 76% last year, the biggest increase out of all the BRIC countries. The Indian smartphone market is one of the fastest growing in the world, and two-thirds of internet users in the country access the web via a mobile phone. 

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