7 August 2015.
The video and ecommerce retailer QVC has launched in France with an integrated mix of ecommerce, mobile, TV and social platforms.
QVC is an international distributor of beauty, jewellery, fashion and home products, and live TV programmes.
QVC has said that intends to offer almost 300 local and international brands on its French website by the end of the year. It is also aiming for its TV programmes to have a French audience of 18 million by that time.
A company spokesperson commented on the launch in France, saying: “In recent years, France\'s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC\'s continued global expansion”.
QVC is a global company and already has a presence in the US, UK, Germany, Italy, China and Japan.