Programmatic Advertising Rising In Asia And LATAM

Programmatic advertising is currently not often used in these regions

Programmatic advertising is set to experience good growth in markets such as Latin America and Asia. Whilst in the US, programmatic is something that is used frequently and “understood”, according to Neal Sinno at Playbuzz, it is something that falls behind in other markets. However, Cara Sullivan from Optimatic said that it is likely that countries such as China, Japan, and South Korea will move it forward in Asia, with China being an interesting market due to the high levels of devices there. Sullivan added that the advantage of the high level of devices in the region means that there are “many opportunities to get marketing messages” in front of users, calling it a market “to watch”. She also said that growth was likely in Latin America, and that both regions could “leverage learnings from the US”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe