Prioritising Relevancy In Digital Marketing

Why it's so important to be relevant in your target market

Gene Skazovski believes that relevancy affects almost everything within the digital marketing world, from search to user experience, across many different global markets. Whilst identifying a target is vital before relevancy can be employed, what is the best way to achieve success across different markets, cross-channel and with multiple devices?

Gene Skazovski is the Chief Marketing Strategist at FairSquare, where he is responsible for developing and advising on SEO, search marketing, demand generation and marketing automation strategies. He has over 14 years' worth of experience in marketing.

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