Prada To Do Ecommerce In Europe

Prada will sell via Net-A-Porter and MyTheresa.com

Prada has begun selling goods online in Europe for the first time. A luxury brand that has been reluctant to sell online in the past, Prada will now sell via ecommerce sites Net-A-Porter and MyTheresa.com. Whilst Net-A-Porter will begin selling Prada’s runway pieces such as bags and shoes, MyTheresa.com has announced that it will begin selling their ready-to-wear collection in the autumn. Yoox Net-a-porter Group’s CEO, Federico Marchetti, said that Prada was the ultimate brand and that they were honoured to be selling it; before adding that they expected an annual net revenue growth of around 20% by 2020. 

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