Pokemon Go Drives Global Mcommerce

Competitors have seen sales ride by 10%

A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce.DOCOMO Digital has found that the game's success has led to a 10% rise in mobile commerce revenue among the four leading merchants on Google Play.By looking at figures from Google Play before and after the games launch, it was discovered that Pokemon Go had originally damaged the revenue of competitors, like Clash of Clans developers King.com.However, it showed that more recently, Pokemon Go's success had encouraged users to spend more “on and through their mobile devices”, with the top four app developers all recently seeing higher revenue than before the launch of the app.The CEO of DOCOMO Digital stated that the results were “very promising for the future of mCommerce”.

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