Personalised email has been shown to be an effective marketing strategy in the UK. A study from Ipsos Mori showed that consumer personalisation on an email increased the 'open rate' from respondents by 82%. The data also showed that that it encouraged click-through rates by around 75% and increased customer satisfaction by just under 60%. It was also found that only a tiny 1% of respondents didn't think there were any benefits to the personalised emails they received. The success of this type of email marketing was also shown in past studies in the country, confirming that personalised emailing is highly beneficial to marketers in the UK.