The complications of a global product rollout can sometimes become overwhelming. In order to learn how best to plan such a campaign, we chat to Beltran Dobao from Bugaboo. We chat about Bugaboo's latest product launch, the importance of well thought through localisation, and adapting communication to – and learning from – different local markets.
Find out more about:
Beltran has worked throughout Europe as a business consultant and global marketing professional for many years. He has experience since 2055 in the international consumer market, and now heads up Bugaboo's global marketing strategy.