The Latest Insights from International Online Marketing
Over half of US internet users will use social media to some degree to do their Christmas shopping, according to research by Market Track.
The research found that 52% said that social media would form some part of their Christmas shopping experience, with over a third saying they would look for discounts on social networks.
A quarter said they would conduct product research on social sites, and an eighth said they would watch product videos on social sites.
When looking at specific networks, image-based sites such as Instagram and Pinterest are most popular for engaging in social ecommerce activities such as making wish lists.
However, only 9% of respondents said they would actually buy a product from a social media site, meaning that social commerce has plenty of room for growth.