Over half of US internet users will use social media to some degree to do their Christmas shopping, according to research by Market Track.
The research found that 52% said that social media would form some part of their Christmas shopping experience, with over a third saying they would look for discounts on social networks.
A quarter said they would conduct product research on social sites, and an eighth said they would watch product videos on social sites.
When looking at specific networks, image-based sites such as Instagram and Pinterest are most popular for engaging in social ecommerce activities such as making wish lists.
However, only 9% of respondents said they would actually buy a product from a social media site, meaning that social commerce has plenty of room for growth.Â