Jim Banks from Spades Media sits down with us to discuss the opportunities afforded by media buying, and what to avoid. He speaks about how to approach a new media buying strategy, using tracking to report accurate data, and the ins and outs of remarketing.
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Jim Banks helps clients with their biddable media campaigns and their advertising on PPC platforms such as Google Adwords and Bing. After he founded his own Paid Search agency, he worked on over 1,000 sites for businesses all around the world before moving to CheapFlights.com to head their PPC division. Now speaking at industry events all around the world, Jim is the man to go to for marketing expertise.