45.1% of web shopping now takes place through mobile, according to a study from Demandware. Significantly, this is the first time mobile has edged out desktop, which accounted for 45% exactly. The study also revealed that by the end of next year, phones will account for a larger 60% of ecommerce page visits, while according to ComScore sales made on mobile devices online have more than doubled since 2013. Due to easy access to online shopping on smartphones, and technologies like Apple Pay increasing ease of payment, this advance looks extremely likely. However, the study found that completion rates are significantly lower on mobile than the combined rate on other platforms, with mobile-checkout rates being 11% lower.Â
