Online Returns Policies Are Important To Europeans

54% consider the returns policy before buying

Over half of European online shoppers consider returning an item before they have even purchased it. According to a study by B2C Europe, of the 2,400 people surveyed across Europe, 54% of them think about a site’s returns policy before buying, whilst 27% will not buy at all if the returns costs are too high. The study also found that 36% of European online shoppers would be more likely to shop cross-border if there was a “clear and simple” returns policy, whilst 60% believe free returns should be a standard service, with a slightly lower 50% believing that a refund is preferable to store credit. Interestingly, the shopping habits of users in Switzerland and Germany are far more effected by the cost of cross-border returns than other countries, with 40% and 39% of people respectively saying it was a major issue. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe