Online Goat-Selling Not As Successful As Indians Had Hoped

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An unusual item kept popping up across ecommerce sites in India last week: goats. The flurry of goat listings from sellers hoping to sell their animals were a result of Eid-al-Adha, a Muslim holy day celebrated by sacrificing goats and then eating them with the family. One ecommerce site, OLX, had hundreds of goats for sale in the lead up to Eid-al-Adha, with prices ranging from 1 US dollar to 10,000 US dollars. When CNN contacted many of these online goat-sellers, however, they found that none of them had had any success in selling their goats. One buyer succinctly surmised the problem: it is difficult to tell the health of a goat just by looking at goat pictures online. With the health of the goat being important to Muslims, this may explain why online goat-selling was the success that many sellers hoped it would be. 

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