New Zealand Bank ASB Opens Weibo Account

The Latest Insights from International Online Marketing

The New Zealand bank ASB has opened a Weibo account to help connect with the country’s growing Chinese immigrant population. Weibo is one of the most popular social networks in China, with around 222 million monthly active users, and is a micro-blogging platform similar to Twitter. A spokesperson from the bank explained the decision to open a Weibo account, saying: “A growing number of ASB’s customers are Chinese or are of Chinese origin and it makes sense to connect with our customers in their own language.” It will use the account to interact with customers and disseminate news and marketing materials. ASB is the first bank in New Zealand to have a verified Weibo account. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe