Qihoo 360 has recently launched two new features for online advertisers targeting China.
Its first feature, Shangyi, is a big data tool that helps advertisers accurately identify target audiences and select more appropriate keywords for their products and services.
It works by analysing data from its 514 million desktop users and 800 million mobile users to understand their behavioural patterns and online habits.
Its second feature, Fenxi, helps advertisers to measure the effectiveness of their advertising campaigns by tracking traffic and conversion rates.
The tools can be accessed from shangyi.360.cn and fenxi.360.cn