Netflix Embarks on Aggressive Global Expansion

The Latest Insights from International Online Marketing

11 August 2015. The online TV company Netflix has announced that it will be launching in the Japanese market on 2nd September. Its launch in Japan will be its first foray into the Asian online TV market. Netflix is currently focussing on expanding internationally, with plans to launch in Spain, Portugal, Italy and Iceland in October, and China and the Czech Republic next year. It has said that by the end of 2016, it wants to be operating in 200 countries. As part of its international strategy, it is beginning to create its first original dramas in languages other than English. Its efforts seem to be pulling off, with 2.4 million of last quarter's 3.3 million new subscribers being from non-US markets. Netflix is one of the most popular online TV and film companies in the world, with around 66 million subscribers globally.

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