Netflix & Amazon Take On India

both companies are approaching the country differently

Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the country. Netflix launched at the start of the year and currently makes content decisions from its base in the US in order to make sure any programming has a more global appeal. Netflix Chief Executive Reed Hastings has said that the company could not try to “out-Bollywood Bollywood”. Meanwhile, ahead of Amazon Prime Video's launch, Amazon Studios' Roy Price has been visiting India in order to sample local entertainment, in order to find more locally appealing programming, including the newly commission Indian language series 'Baahubali'. Analysts have said that this is likely due to the company wanting to more aggressively target local markets in order to build brand trust in India, and further the success if its online marketplace in the country. Amazon Prime will also be available at a far lower cost to Netflix, charging only 15 US dollars a year for the service, hoping to attract a much wider audience. This compares well to Netflix, which currently charges around 96 dollars per year to target what the company calls “western-oriented elites”.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe