Nestle Looks To Expand Ecommerce In China

Nestle has seen disappointing growth in China recently

Nestle is looking to expand the ecommerce side of its business in China, after a disappointing period of growth. With its online business now making the company more money than its brick-and-mortar outlets, Nestle’s MD of food and beverage in China, Reinhold Jakobi, revealed earlier this week that its sales growth online is now expanding at “triple-digit rates”. Nestle has been prioritising the Chinese market for some time now after it failed to meet targets there for four years in a row. It recently unveiled 67 new products on Alibaba’s Tmall.com which had never previously been available in China. Nestle says that strategies like these are allowing it to keep up with the fast moving Chinese ecommerce market. 

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