Nestlé has announced a partnership with the Thai ecommerce marketplace, 11street Thailand. The partnership will see the launch of a Nestlé official store, along with a "Grand Launch Promotion" which includes free 25% and 30%-off coupons until the end of August. Primarily, the deal has been made to boost online sales for Nestlé, with the company now being able to offer “another channel for consumers to enjoy our tastier and healthier products”. 11street Thailand's Vice President said that it was “committed to [supporting] traditional businesses to join the ecommerce movement, as it provides greater awareness as well as convenience for consumers today”. Nestlé's sales director added that the marketplace presents “an opportunity for businesses to grow together” through its effectiveness in reaching online consumers.