Naver Expands Indoor Maps to 300 New Locations

The Latest Insights from International Online Marketing

27 July 2015.

The leading Korean search engine Naver will be providing indoor maps in over 300 new locations.

Naver launched its indoor maps service in 2012 and the new locations are predominantly transport and shopping centres.

The maps detail where particular shops, toilets and lifts are located, with some locations having 360° panoramic views.

Naver hopes that the new maps will help improve its online-to-offline services. With many people now using the internet to research products before buying them in a physical store, the aim is that the maps will help consumers find the shops they're looking for in the real world.

 

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