The Latest Insights from International Online Marketing
24 September 2015.
The Korean search giant Naver is stepping up its efforts to compete with the likes of Microsoft in the global cloud-based B2B software market.
From next month, it will start charging for its Naver Works service, which has provided businesses with web office, email and online calendar services for free for the last year.
It has also updated its B2B app, called One App, to include voice-over-IP capabilities, allowing businesses to make calls wherever there is a wireless internet connection.
It is also taking steps to capture the lucrative Japanese B2B market, having established a subsidiary in the country earlier this year.
Naver has also said it will invest 100 billion won, equivalent to around 85 million US dollars, in its advanced hardware business.