The Latest Insights from International Online Marketing
Naspers has said it is unperturbed by Netflix’s entry into South Africa’s online TV market.
Naspers, which runs the rival online TV service Showmax in the country, said that Netflix’s entry was actually a good thing as it would increase interest more generally in online TV in the South African population.
Last week, Netflix embarked on a massive international expansion plan, launching in 130 new countries worldwide, including South Africa.
The South African online TV market is fairly new and has plenty of room for growth as the cost of internet-connected devices falls and internet speeds increase.