The Latest Insights from International Online Marketing
14 August 2015.
Games apps are the most popular type of app in South Korea, according to research by Nielsen KoreanClick.
South Koreans spend 22% of their time on apps using gaming apps, followed by multimedia apps which take up 20% of people's app time, and communications apps which account for 18% of app usage.
The local app Kakao Talk was the most popular communications app, followed by Facebook and Daum.