Modelos De Atribución Y Segmentación

¿Por qué es tan importante tener en cuenta distintos modelos de atribución?¿Qué modelo de atribución debería priorizar?

Segmentación, Last Click y Analytics

Alejandro Llorente, responde a todas nuestras preguntas y habla además sobre la importancia de la segmentación, de Last Click y Analytics.

En esta entrevista aprenderá también:

  • Qué es el modelo predictivo de compras
  • El valor de enlazar los procesos online y offline
  • La importancia de contar con una estrategia transversal de datos en el caso de empresas que operan internacionalmente

Alejandro Llorente es Co-Fundador y Data Scientist de PiperLab S.L.

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