The Latest Insights from International Online Marketing
Mobile usage is growing rapidly in France, according to research by Omnicom Media Group and SFR.
Over half of web traffic now comes from mobile devices in the country, with the average French household now containing 3.2 mobile devices.
79% of respondents said they went online using their smartphone every day, with 62% saying they went online using their mobile several times a day.
The top activities on smartphones and tablets were different. Checking emails was the most popular activity on smartphones, whereas using search engines was the top activity on tablets.