Mobile Commerce On The Rise In Europe

The fastest growth was in France and the Netherlands

European smartphone users are using their devices for mobile commerce more than ever, and the number is increasing at a higher than expected rate. According to ING’s annual international survey around mobile banking, 58% of users purchased something using their smartphone or other mobile device in 2015, and this has increased to 66% this year. The highest rates of m-commerce usage amongst smartphone users were Turkey with 88%, followed by Italy and Poland on 69%. However, the strongest growth was seen in France and the Netherlands, which both saw an increase of 16% from last year. The work by ING also showed the increase in mobile banking, with 82% of people who use a banking service on mobile also shopping with those same devices. 

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