Mobile An Important Advertising Channel In UK And China

Mobile advertising budgets are rising

Ad spend on mobile could represent over a third of all media ad spend in the UK this year, according to a forecast by eMarketer. According to the study, it is expected that 36% of all spend will go towards mobile advertising, equalling around £7 billion. All digital advertising in the country will also increase, accounting for nearly 60% of all media ad spend. Similarly, mobile advertising is looking to become the leading spending channel in China, after it was forecast to account for 60% of the country’s entire ad budget by 2021. On the whole, digital advertising budgets are expected to increase by 27% in China this year, to be worth more than 50 billion US dollars. According to eMarketer’s Cindy Liu, this is due to “publishers continuing to introduce new and innovative ad formats” to the mobile world. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe