The Latest Insights from International Online Marketing
29 September 2015.
Microsoft has entered into a partnership with Baidu to help boost its Windows software in China.
In a softening of relations between the US tech giant and China, the Chinese President also visited Microsoft's headquarters in Seattle earlier this month.
The mutually beneficial partnership with Baidu will mean that Baidu will be the default search engine on Microsoft's Edge browser in the country.
In return, when users search for “Windows 10” on Baidu, a large banner will display at the top of the search results, which will take users to Microsoft's Windows 10 download page when clicked.
A spokesperson from Search Engine Land said Microsoft was making a smart move by pushing its Windows technology rather than its Bing search engine in the country, commenting: “If Google can't win the search market in China, then Microsoft can't. But there's a lot to gain by pushing the Windows adoption.”